One of my clients made a major shift this month in her business. Tramadol For Sale, She’s building a new company that’s exciting, innovative and heart-felt. She’s got a big vision and a big opportunity, but like most of us, her fears and insecurities had been holding her back.
She kept asking questions like “Who am I to do this business?” “Why would investors give me money?” “Why would people buy from me?” Each time she did, she found herself feeling more insecure and unworthy.
The key she used to change things for herself was to change the core focus of the company. When she listened to her insecurities, she thought it needed to be about her. And when she thought she needed to be the center of the company, she kept comparing herself to others and finding herself wanting. Which created more insecurity, and more of a need to make the company about herself…
But her business isn’t really about her. It’s about a bigger purpose. It’s about a cause she cares deeply about. And when she focused on this purpose, then the question shifted from “Why would people want to work with me?” to “Who wants to join with me in support of this purpose?” The answer: lots of people, including some very rich and successful investors, who might be delighted to enlist her in their cause.
Their cause? What about her cause? Ah…but it’s the same cause. Self-focus creates a win/lose mentality. How can I take from you? How can I convince you? How can I enroll you in what I want? It puts us on opposing teams. Purpose-focus creates a win/win or no deal mentality. It shifts the game so we’re both on the same team.
I notice the same shift in me. When I start thinking that Selling By Giving is about me, I start feeling insecure and thinking that I need to convince others of its value. But it’s not about me. It’s about service. It’s about making a difference in people’s lives. It’s about a cause I care deeply about – integrating spirituality and business, so we can learn how to turn business into service and sales into spiritual growth.
Do you ever feel insecure about business? If so, what is the purpose behind what you’re doing? And how can you focus more on that, particularly when talking to others about sales, investment or partnership?
Love and light,
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